Creating Your Advertisement

Choose a Medium

Do you want to make posters? Advertise on the radio? Produce a vodcast? Choose an area that you feel strong in to help you develop your advertisement.

Poster

Some examples of poster making software and tutorials are listed below

• Microsoft Powerpoint: http://www.gcflearnfree.org/ (free registration necessary),
• Adobe Photoshop Elements: http://www.adobe.com/designcenter/photoshopelements/articles/tutorial_index.html
• Kerpoof: http://www.youtube.com/watch?v=Rl4cdCrs3OQ
• Hand drawn: You may do a drawing by hand and then scan it onto the computer using our classroom scanner.
• Digital Camera: You may use a digital camera to create your advertisement using original photographs.
• Other? If you have special expertise in another program you may create your advertisement accordingly. However you will be responsible for identifying resources necessary to help you along the way.

Podcast/Radio

Create an audio file or podcast using one of the programs below

• Audacity: http://www.podcastingnews.com/articles/How-to-Podcast.html
• Podomatic: http://www.podomatic.com/featured (free registration necessary) http://tutorial.podomatic.com/
• Garageband: http://www.apple.com/ilife/tutorials/#garageband
• Other? If you have special expertise in another program you may create your advertisement accordingly. However you will be responsible for identifying resources necessary to help you along the way.

Vodcast/TV

Create a video file or vodcast using one of the programs below

• Windows Movie Maker: http://www.microsoft.com/windowsxp/using/moviemaker/default.mspx
• iMovie: http://www.apple.com/ilife/tutorials/#imovie
• Podomatic: http://www.podomatic.com/featured (free registration necessary) http://tutorial.podomatic.com/
• Other? If you have special expertise in another program you may create your advertisement accordingly. However you will be responsible for identifying resources necessary to help you along the way.

Regardless of the type of advertisement campaign your team has chosen to create (print, video, podcast etc.), the instructor will assess using the following Rubric:

	1			0
Clearly Introduced by Name	Yes			No
	3		2		1
Target Audience Considered	Target audience was clearly considered and the material was appropriate		Material was appropriate		Target audience was not considered or the material was inappropriate
	10	8	6		4	2
Marketing Technique	Included elements were of exceptional quality. (Speech, WordArt, visuals, music)	Included elements were of good quality.	One included element was of poor quality.		More than one of the elements were of poor quality.	All included elements were obviously of poor quality
	5		3		1
Strong Message	Slogan was of appropriate length & was “catchy”		Slogan was of appropriate length		Slogan was too long or complicated.
	1			0
Copyright	Followed copyright laws			Did not follow copyright laws